Beyond the game,
fueling communities.
Overview
Field Recreation Inc. helps communities build and operate high-quality recreational spaces. They initially approached me for a website, but through open collaboration, it became clear they also needed a strong brand identity to communicate their expertise with clarity and confidence.
The result was a thoughtfully designed brand and website that reflect both their professionalism and the passion behind their work. Clear visuals and purposeful copy bring their experience, success stories, and community contributions to the forefront—positioning them as a trusted partner for organizations looking to build sustainable, well-managed facilities… without the stress.
Opportunity
Field Recreation Inc. had a proven reputation for building and managing high-quality recreational spaces, but without a website or cohesive brand, there was no central way to showcase their expertise.
Their work spoke for itself — but websites don’t build themselves. Relying on word-of-mouth limited their reach and made it harder for new clients to understand their services.
This wasn’t just about launching a website — it was an opportunity to build a brand from the ground up. They needed a strong visual identity, clear messaging, and a digital platform to reflect their professionalism and expand their impact.
It started with the basics: a brand that was simple, flexible, and rooted in purpose.
A scalable brand and digital presence
To align with Field Recreation Inc.’s expertise, I developed a cohesive brand identity—complete with a modern logo, flexible colour palette, typography system, and brand guidelines to ensure consistency across all materials.
Then, I built a scalable Webflow website to highlight their projects, services, and impact. With a CMS in place, the team can easily grow their portfolio and keep their site up to date—no technical hurdles required.
Collaborating with Jessica, we also wrote clear, compelling copy to reinforce their expertise and connect with potential clients.
Here’s how the brand and website come to life across different platforms and materials.
Strong, future-ready foundation
Field Recreation Inc. now has a confident brand and scalable Webflow site that position them as a trusted leader in facility development. Their refined identity builds recognition, while the CMS makes it easy to keep content fresh as they grow.
With a structured platform to showcase their work and attract new clients, they’re ready to expand their reach and amplify their impact. This project shows how thoughtful branding and digital tools can drive meaningful, long-term results.
Explore more work
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